Yu-Chu Chen
Product Designer/ Researcher
ProudaRain
An innovative umbrella brand
2018 International Design Awards Gold Winner
ProudaRain
Imagine an umbrella that makes you look forward to a rainy day.
Umbrella is not a burden anymore, it's your protection, it's your fashion taste, it shows your personality, it's YOU in your hand. Pick your parts, create your unique ProudaRain. Easily disassemble and assemble, you can replace any part you want, ProudaRain becomes your representation walking with you proudly in a lovely rainy day.
Research and Process
Strategic Design
